New platform to empower purpose-driven creators and brands

A new influencer marketing platform has launched in the UAE.

The platform, Luma, aims to bridge the gap between brands and content creators using authentic storytelling and new technology.

Luma offers two core services: the influencer marketplace and the full-service creator marketing agency. It will provide creators with access to  campaigns and events from regional brands, matching them with with relevant opportunities.

It also feature a exclusive agency-focused interface, to manage influencer collaborations on behalf of clients.

It  focuses on purpose driven creators and brands, aiming to be a catalyst for positive change by promoting narratives such as health and wellness, women’s empowerment and entrepreneurship.

Luma says the influencers and creators that are aiming to join the platform will undergo a thorough evaluation process focusing on content quality, audience demographics and follower base.

This ensures that all creators on the platform can effectively impact audiences in the Middle East while maintaining the authenticity that luma values.

 LauraB, Ola ElSharef, Shef Codes, and Yluna are some names are already part of the platform.

CEO and Founder Carlos Robles said: “We believe that brands, creators, and everyone involved can approach content and storytelling from a fresh perspective. luma will curate unique experiences that ignite creativity and collaboration.”

“Our aim is to partner with creators and brands to push boundaries and create extraordinary content. We now have an opportunity to champion creators who promote positive narratives that impact our society.”

Following the UAE launch, Saudi Arabia is the next step in luma’s expansion, planned for the end of 2024.

By 2025, luma plans to operate in the rest of the GCC and Egypt.