Sitting through a D&AD Impact jury session is not for the weak-hearted: every case you watch is about a problem that humanity or this planet faces. Some of the issues are harrowing, and it’s a relentless sequence of the world’s quandaries, which will most likely make you want to hug your children a little longer when you get home. But what the session also leaves you with, ultimately, is an immense amount of hope in the power of creativity to solve these problems, and an understanding that brands and non-profits alike are now deep in it together. The judging, one has to add, also leaves you with an incredible “I can kick myself for not doing that” feeling because, after all, it is D&AD
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