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The power of sound and culture

DMS/Anghami’s Monica Boghdadi explains how local content creators are shaping the music culture in MENA

Credits: DMS
As we explore the audio landscape through the streaming services we use, podcast shows we learn from, and voice assistants we depend on, we are increasingly aware of its profound impact on shaping our identities and the communities we belong to. The cultural significance of music and podcasts has been a driving force behind the rise of digital audio, as it amplifies perspectives and is fueled by the values of the youth. On-demand streaming services have grown rapidly in popularity due to their ease of access and compatibility across devices, making it effortless to consume audio content, which is expected to con


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