Ramadan is a time for spiritual reflection, community, and acts of kindness.
According to Meta’s survey, 91 per cent of UAE consumers favour content and marketing messages that resonate with the spirit of the holy month. Hence, it’s essential to use empathy in marketing, which we discuss further below.
How empathy marketing can strengthen your connection with your audience during Ramadan?
Here are our five ideas:
Live, human-centric content
People connect with emotions. Utilise video testimonials, user-generated content showcasing real people sending gifts, and stories of community support during Ramadan.
Visual associations
Embrace visuals that represent Ramadan traditi
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