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The platform updates you need to know from March

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms for this month. Here are the key highlights:

The platform updates you need to know from March

Campaign Middle East rounds up the latest updates on social media, content and streaming platform for this month. Here are the key highlights:

X:
X highlights Grok 3, an advanced AI built to support marketers’ insights. With access to real-time data from X, Grok keeps marketers in the loop on the latest trends, audience reactions, and competitor moves.
It handles hefty datasets such as campaign plans, customer feedback, and social media conversations. It also digs into uploaded files such as ads or reports and breaks down what’s working. Additionally, it can generate campaign visuals at the click of a button.

Snapchat:
Snapchat announces the new unified monetisation programme, suppo


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