Building upon Omnicom Media Group MENA’s media space support for charities amid the COVID-19 pandemic, PHD Lebanon is adding to the network’s efforts by partnering with the Nusaned Association to further its commitment to supporting communities in need.
Nusaned is a humanitarian, community-based volunteer organization based in Lebanon with a mission to support underserved individuals. The PHD Lebanon team identified how they could make a valuable contribution to this important cause by raising awareness through media, PR, influencer engagement and activations. The communication strategy involves the development of 3 hero programmes; Crops that Yield, Goods in Need, and Roofs that Shield. Toge
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
