By Ahmad Saeed Al Mansoori, CEO of radio and TV sector, Dubai Media Incorporated.
Within the rapidly transforming world of media, television stands out as a true giant, a medium which, despite the whirlwind of changes shaping its surroundings, continues to adapt, evolve and capture the attention of audiences and advertisers alike.
Looking at the TV from the consumer (viewership) perspective, it would be safe to highlight the growing importance of viewers’ preferences for quality content. From an industry standpoint, the war for content is not merely a passing concern but a definitive race that will potentially decide TV’s most sought-after future players and platforms. From entertainme
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