By Sarah Araighy, COO of Bridge of Minds
Throughout the years the definition of marketing has evolved and widened to include the new technology boom and continued expansion – where the internet has become highly personal, giving customers access to information and communication like they never had before, where they can compare and value the variation of brands and products – in different industries, making the purchase decision easier and faster.
Being entrepreneurs and brand agency owners in such a vulnerable country as Lebanon made my partner and me assess frequently and systematically the daily known and unexpected social and economic risks that surround our business in suc
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