Rafael Rizuto, Dentsu Creative’s LATAM & US CCO, discusses his creative journey, taking him to Dubai, and now back, ahead of his judging at the Dubai Lynx next week.
Rizuto will be leading the juries for the Brand Experience & Activation and Creative Commerce awards at Dubai Lynx.
Your creative career began in Dubai in 2007. Can you tell us what took you there, and what brings you back?
It was one of those decisions where I wasn’t in the driver’s seat. I had never left Brazil before. Nor did I have a passport, or speak any English. But the opportunity arose and something inside me told me to go. It was a decision that changed my life.
Nowadays everything tells you to follow
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
