When it comes to influencers, do brands need to stop thinking like big budget blockbusters and more like indie filmmakers?
Stars are being born every day in the social media age. Instagram, Vine, YouTube, Snapchat – you name it. They all now have their own content creators, comedians and posers.
Most use tools that are available to anyone to create imagery and video. What makes them standout is not so much how polished their content is, but rather the entertainment value they deliver. People such as Dubai-based Huda Kattan, the queen of beauty, with her 11.2 million Instagram followers, and Saudi Arabia’s Darin Al Bayed, the host of YouTube show Anawheya. There are others, of course, inc
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