Ramzy Abouchacra, President – Media Practice, dentsu MENA
TITLE: President – Media Practice, dentsu MENA
YEARS IN THE ROLE: 6 years
YEARS IN THE INDUSTRY: 25+ years
YEARS IN THE MIDDLE EAST REGION: 25+ years
POWER ESSAY: THE NEW GOLD RUSH – WHY ATTENTION IS THE CURRENCY OF TODAY
In today’s fast-paced world, where endless distractions compete for our focus, attention has become the most valuable currency in advertising. Picture yourself as a street performer in a crowded square. At first, you’re thrilled by the sheer volume of people passing by, but most simply glance your way without stopping. Then, you do
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