Tony Wazen, CEO, Publicis Media Middle East
TITLE: CEO, Publicis Media Middle East
YEARS IN THE ROLE: 16 months
YEARS IN THE INDUSTRY: 21 years
YEARS IN THE MIDDLE EAST REGION: 21 years
OTHER ROLES: IAA board member
POWER ESSAY: True transformation – long-term strategies, first-party data and harnessing AI, by Publicis Media Middle East’s CEO Tony Wazen
Many disruptive forces have created incredible uncertainties around the industry, including the future of media, consumer mind-sets, values, data privacy, audience behaviour, content sets, and distribution channels just to name a few.
All this is translate
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