Mazen Jawad, CEO, Horizon Holdings
TITLE: CEO of Horizon Holdings
YEARS IN THE ROLE: 3 years
YEARS IN THE INDUSTRY: 30 years
YEARS IN THE MIDDLE EAST REGION: 26 years
POWER ESSAY: The impact and economic power of a brilliant idea, by Horizon Holdings’ Mazen Jawad
We continue to see agency brands combine, merge and disappear from holding companies, as if advertising agencies don’t have distinct cultures, histories, operating philosophies, and points of view, but are just shifting collections of people, capabilities, office locations, and lists of clients. Critics claim that CMOs only care about metrics and p
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