TITLE: Co-Managing Director, PHD MENA
YEARS IN THE ROLE: 1 year
YEARS IN THE INDUSTRY: 17 years
YEARS IN THE MIDDLE EAST REGION: 20 years
POWER ESSAY: IT STARTS AND ENDS WITH US – THE HUMAN ROLE IN GEN AI
Resistance and evolution are two remarkable opposing forces. In art, music, technology, we constantly analyse the impact of any type of change on our little world and tend to stick to the familiar, i.e. the path of least resistance. Yet, we often fall for the new, jumping on trends and adopting new behaviours. Yet, while the proliferation of AI in the content we consume may seem to erode our ability to make conscious choices, it becomes even more crucial that we are the
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