James Bicknell, CEO, BackLite Media
TITLE: Chief Executive Officer, BackLite Media
YEARS IN THE ROLE: 15 years
YEARS IN THE INDUSTRY: 23 years
YEARS IN THE MIDDLE EAST REGION: 20 years
POWER ESSAY: Embracing change fearlessly in light of AI and innovation, by BackLite’s James Bicknell
As leaders in outdoor advertising, we face a pivotal moment where change is inevitable and essential. The rapid integration of artificial intelligence (AI) and other cutting-edge technologies is transforming the industry, challenging us to rethink how we approach our craft.
At BackLite Media, we believe in fearlessly embracing this chang
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