Amer El Hajj, CEO, GroupM MENA
TITLE: CEO of GroupM MENA
YEARS IN THE ROLE: 1 year
YEARS IN THE INDUSTRY: 20 years
YEARS IN THE MIDDLE EAST REGION: 23 years
OTHER ROLES / BOARD MEMBERSHIPS: IAB, IAA, ABG
POWER ESSAY: CLIENT SATISFACTION EATS AI FOR BREAKFAST
When I read articles about our industry today or even review last year’s 2023 Power List MENA topics, it feels as though AI, technology, digitalisation, and data dominate our discussions.
These topics are not merely buzzwords; they represent critical trends shaping our daily operations. However, despite the excitement around technological advancemen
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