years in role: 3 | years in company: 15
We live more isolated lives, away from our traditional communities and in algorithmically optimised social media bubbles that reinforce our own biases rather than enrich us with different views and opinions. In fact, it is becoming harder for brands to connect with overwhelmed and jaded people short on trust, patience and attention. Empathy needs to make a comeback.
Despite the pandemic, which brought relationships and care for others into a sharp focus, most brands have failed to step up to the plate. A recent YouGov survey has highlighted that 69 per cent of brands and companies are delivering similar and interchangeable messages, which 42 per
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