From top left, clockwise, Amina Taher, CMO, Wio Bank and Chair, Abu Dhabi, The Marketing Society; Aly Tawfik, Area Marketing Director, Red Bull and Vice Chair; Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chair, GCC; Faheem Ahamed, Group CMO, G42 in Abu Dhabi and Vice Chair; and Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors and Chair of International Hubs.The Marketing Society has revealed key leadership appointments as part of its strategic expansion across the GCC region, marking a significant milestone in the society’s mission to champion marketing excellence and strengthen its influence across the region.
Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and current Dubai Chair, has been appointed Chair, GCC, for The Marketing Society, leading the expansion across the region. Hameedaldin brings deep regional expertise and a visionary approach to this new role.
Meanwhile, Amina Taher, CMO, Wio Bank PJSC and current Chair, Abu Dhabi, will assume the position of Chair, UAE, overseeing both Dubai and Abu Dhabi. Taher has been instrumental in elevating the marketing profession in Abu Dhabi, and the society believes that her strategic leadership will be key to shaping its continued growth in the Emirates.
To further support this expansion, Faheem Ahamed, Group CMO, G42 in Abu Dhabi, and Aly Tawfik, Area Marketing Director, Red Bull in Dubai will support Amina as Vice Chairs.
Additionally, former Chair, UAE, Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors will take on a newly created global role as Chair of International Hubs, designed to enhance collaboration across key markets, including Hong Kong, Singapore, New York and the GCC. This role, introduced by CEO Sophie Devonshire, reflects the commitment to global connectivity and growth.
Commenting on the leadership appointments, Sophie Devonshire, CEO, The Marketing Society, said: “We are incredibly excited about our new leadership team in the GCC. The impact Khaled has made on the Society is immeasurable and he’s been instrumental in shaping our success. His passion, ideas, and leadership have helped build this community from a few dozen members to a 550+ strong community. He is the perfect Changemaker to help drive our vision forward globally.”
Devonshire added, “Mohammed and Amina have done an outstanding job in their previous roles as Chairs in Dubai and Abu Dhabi and I am excited to see how they can further expand our Society’s influence across the region.”
The Marketing Society community continues to grow and now has more than 550 members in the GCC, marking 360 per cent growth in four years. Through the network; a programme of 30 physical events; training programmes, including the UAE Scholarship; their gender equality initiative THINK EQUAL; GCC Awards; Sustainability Squad, and more, the society aims to grow marketing’s positive impact on business.
