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The invisible threat – by Wissam Ayoub, Sky News Arabia

How digital media and technology rose to the Covid-19 challenge

By Wissam Ayoub, Director of Operations at Sky News Arabia

When COVID-19 started spreading, the media and broadcast industry was hit with a multitude of dilemmas. Although covering global crises, such as wars and natural disasters, is commonplace for us, this time it was very different. The threat was invisible, and we were a part of it. We had a responsibility to protect colleagues as well as combat the rise of fake news and rumors on social media around the mysterious virus. People were staying home and demanding constant updates from credible news sources.

Paradoxically, the demand for news on linear and digital platforms was at a record high at a time when the industry had the rug pull


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