There are a million and one things that keep marketers up at night; creative and strategic decisions, financing and resourcing, logistical and scheduling conflicts and so much more that affects a brand’s architecture; it’s no wonder that they’re often referred to as brand guardians.
Really if marketers could boil it down, on their seemingly endless list of concerns, they would be asking whether or not their brand is in safe hands. With the fragmentation of audiences and content split across so many popular platforms, they want to know that their brand is on a reliable feed that is consistently delivering on performance objectives.
What else could be more important for a guardian than the
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