By Jalaja Ramanunni
Every parent knows that a child’s favourite place to sleep is never their bed. Al-Futtaim IKEA has channeled this concept into its new campaign.
Shot in a warm and cosy setting, the campaign showcases popular children’s products such as the ANTILOP
highchair, BOLMEN step stool, and SMÅGÖRA cot, which are among the retailer’s best-selling products.
Interestingly, these products are left unused as kids prefer to stay close to their parents.
The new advertising campaign by Al-Futtaim IKEA, titled ‘Proudly the Second Best’, highlights how children prioritise spending time with their parents over their bedroom. It acknowledges the special bond between par
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