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How lingerie shopping became a life-saving guide

Studies show that women in the Middle East spend over 23 minutes browsing fashion online every day, and even longer when it comes to browsing lingerie. As this is usually done in private, K-Lynn, a leading lingerie brand in the region took the opportunity to encourage women to also take charge of their breast health and spare a few minutes during this time to self-check for any early signs of breast cancer.

In their new campaign titled ‘Self-Check Out’, the brand re-shot its lingerie collections, turning typical lingerie model poses into a step-by-step guide on how to conduct a breast self-examination. As a collective, these images represent the potential life-saving steps that a woma

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