Community-driven directory makes media rate cards accessible

Gulf Media Rates, a free listings website for media advertisement rate cards and media kits, invites regional organisations to upload their details on the online directory.

The website Gulf Media Rate was created to aid marketing and advertising professionals across the region. It was established 1.5 years ago and it currently displays over 435 rate cards from across the world and was viewed over 1,28,000 times last year.

The purpose of Gulf Media Rates is to assist media professionals while creating media plans. It also helps brand and marketing managers to set aside an approximate budget for their marketing campaigns and create campaigns accordingly.

Venki Venkiteswaran, founder of Gulf Media Rates told Campaign Middle East that after working in this industry for over 30 years in the region, it is his way of giving back to the community. He said, “A lot of time gets spent in communicating the rates and realising while the budgets do not align with advertising and marketing campaigns. The listings help media buyers, marketing heads and salespeople in this part of the world in getting an overview of the approximate costs and it helps them approach an agency with confidence.”

This greatly benefits the media and advertising community by saving the time and effort that goes into sharing rate cards. The validation of this free to use resource will is powered with an up-to-date record of media rate cards and media details.

The Gulf Media Rates team requests media houses to benefit from the listings by uploading their latest media kit and rate cards free of charge on the website, or by sending it to [email protected].