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Hiba Faisal
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The global DOOH explosion is here

Hiba Faisal
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5th Element’s Khaldoun Zaghir examines how GCC is poisitioned to lead the global digital out-of-home revolution.

5th Element’s Khaldoun Zaghir examines how GCC is poisitioned to lead the global digital out-of-home revolution.

The numbers don’t lie: Digital Out-of-Home (DOOH) advertising is experiencing unprecedented growth that’s reshaping the entire advertising ecosystem. Global DOOH market value surpassed $27.5bn in 2024, up from around $24.3bn in 2023, and is projected to exceed $74bn by 2032. This isn’t just growth – it’s a fundamental transformation of how brands connect with consumers in the physical world.
What makes this particularly compelling is the velocity of change. According to WARC, global investment in DOOH grew by 15.0 per cent in 2024 and is projected to increase a further 14.9 per cent in 2025, reaching $17.6bn. We’re witnessing sustained double-digit growth in a mature advertising market


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Tags:5th ElementAdvertisingbrandsglobal DOOHKhaldoun ZaghirUAE
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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