Mohamad Arnous, Account Director, Living Room.An industry ruled predominantly by human creativity, now finds itself contemplating the creative capabilities of AI.
But to reduce such a diverse industry to just the mass production of creative content is to overlook the true breadth of marketing of AI.
Just as it is limiting to define marketing solely by one of its outputs, it is equally misleading to analyse it as if it exists in vacuum. It would be like assessing the benefits of a salad by looking only at the cucumber.
Marketing, by definition, is inseparable from markets. Its value emerges within the broader context of its interaction with the entire economic ecosystem, because marketing modernly is often described as the “invisible
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