The roar of the crowd, the tribal loyalty, the shared passion – sports fandom in the Middle East is a force to be reckoned with. And for media agencies, understanding and leveraging this passion is no longer a peripheral strategy; it’s essential. As football, cricket and other sports ascend to new heights in the region, the traditional advertising playbook is being rewritten, driven by the demand for deeper, more meaningful fan engagement.
Gone are the days of passive viewership. Today’s digitally savvy fans expect personalised, interactive experiences that extend beyond the game. They crave a sense of belonging, a connection that extends beyond the stadium and into their daily lives. Thi
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