AGENCY BIO

Head of company: Ravi Rao, CEO, MENA

Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we bring together data, talent and technology to unlock smarter, faster and better-performing outcomes, from the bottom up, not the top down.

Curious, collaborative and driven by change, we are an agency of builders who believe the better the experience, the better the brand performance. We don’t see brand and performance as an either/or. For us, it’s always both. The +\ symbol in our logo, known as the ORAD, represents this mindset.

Services: Organic search; creative; (D)OOH; CRM; digital commerce; media buying; media planning; data and analytics; programmatic; affiliate marketing; influencer marketing; digital PR; organic media; strategy and insights; social media; UX design; UI
& CRO; paid search

Key clients: Virgin Mobile, DP World, Emaar, Mashreq, AL Nassr F.C., MDLBEAST

Awards: Campaign Middle East Agency of the Year Awards 2025 – Digital Agency of the Year; MENA Search Awards – Best Integrated Agency (2024 & 2025), Global Performance Marketing Awards (2024 & 2025)