As global brands expand, many are entering the metaverse as a way to engage with customers, market their products and drive revenue.
From luxury fashion houses to leading household brands, companies are using the metaverse to create unique innovative customer experiences.
Companies across the industry are carrying out activations on platforms such as Roblox, Decentraland and Sandbox which are considered as part of the metaverse.
Gucci to Walmart to Gap have launched activations on Roblox, ranging from well-designed virtual pop-up stores to interactive games. Here’s a snapshot at how retailers are using the space:
Lacoste
Lacoste and DRESSX has introduced ten exclusive designs honouring the brand’s signature bestsellers, five will go on sale in Roblox, and 5 on Zepeto, a fast growing avatar platform used by popular global brands, celebrities, and creators.
The brand aims to bridge the gap between physical fashion and immersive virtual worlds, as it debuts virtual fashion in the Metaverse.
Gucci
Gucci also collaborated with Roblox to create a virtual garden exhibition to celebrate Gucci’s history.
‘Gucci Garden’ was an immersive multimedia experience across 6 themed rooms, where users could collect unique designs to dress their avatars.
During the event, visitors could also purchase a limited number of NFT collectibles, some of which were later resold for more than the value of their real-world counterparts.
Burberry
Burberry partnered with Mythical Games to launch a new NFT collection on the metaverse game ‘Blankos Block Party’.
As part of the collaboration, the brand is opening new spaces for its communities by creating a bespoke social space within the game where players can come together and enjoy a unique virtual experience.
One NFT, the ‘Sharky B’ avatar, sold out within 30 seconds for over $1,000 on the game’s marketplace. The avatar was initially priced at $300.
They also created a bespoke virtual experience within the game for Burberry fans to connect with each other, strengthening its partnership with the virtual world.
