How are AI and machine learning helping deliver advertisers’ messaging to digital audiences?
We have been using artificial intelligence (AI) and machine learning over the past year in different audience creation and activation strategies, and one excellent example of their use is in the establishment of demographic-led segments. At DMS, we represent more than 35 publishers, the majority of whom are non-login, or have shy login data, resulting in a demo audience offering that is quite limited and unscalable. Since the demand for these audiences from big consumer packaged goods (CPG) advertisers is quite high, we partnered and worked with 1PlusX, a Swiss-German AI-powered data management pla
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