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Fatima Al Harthi, Laila Al Yousuf, and Maximilian Büsser are the new Canon “Trailblazers”

Emirati equestrian Fatima Al Harthi, Emirati commercial interior designer Laila Al Yousuf, and Dubai-based Swiss watchmaker Maximilian Büsser, are the new Canon “Trailblazers”.

Canon Middle East launched the 2022 edition of its Trailblazer series with Emirati equestrian Fatima Al Harthi, Emirati commercial interior designer Laila Al Yousuf, and Dubai-based Swiss watchmaker Maximilian Büsser, as the latest changemakers to be celebrated by the brand.

The series was launched via a panel discussion with all three trailblazers, where they shared their experiences, struggles and inspiring stories. The session was moderated by media personality Jessy El Murr and streamed live across Canon Middle East’s social media platforms. The campaign was filmed by Shadani Consulting, under the supervision of DOP Gregor Amon.
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