By Mohammad Baalbaki, co-founder and ECD of Bold Agency
No doubt that today is different than yesterday, and tomorrow is still uncertain for many. It is no different for the Saudi market than any other market in the world.
Today ad agencies and design shops are facing a new reality. They are struggling to maintain their businesses with high cuts from clients and overheads that will eventually lead to a high degree of talent movement, between firing and hiring. Ultimately, this will reshuffle the whole industry landscape. New forces will arise, and others will fall.
Is it the Covid-19 effect? Partially yes, but this isn’t the only reason. The world economy has been changing, and with-
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