Remember when ‘multitasking’ meant you could eat your lunch and scroll through social media simultaneously?
Now it is shorthand for live tweeting a product launch whilst debugging the live stream… and yes, still eating your lunch.
Every media professional has a story of ‘the day everything happened at once’.
I have seen seasoned community managers who found themselves troubleshooting a website crash whilst simultaneously moderating a Twitter chat. I have seen digital specialists juggle a PPC campaign, a crashing webinar, and an influencer collaboration – all whilst keeping an eye on the analytics.
It is a mad digital world, and these anecdotes are just tiny pixel
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