ATL Media has announced a strategic shift as it takes on the exclusive representation of Zee Entertainment channels in the MENA region, effective January 1, 2024.
ATL Media’s extended portfolio embraces a diverse range of channels, catering to a broad demographic of viewers.
Zee Aflam and Zee Alwan connect with Arabic-speaking audiences, while Zee TV, Zee Cinema, and Zee Keralam engage South Asian viewers, reflecting the rich multicultural fabric of the region.
In line with its commitment to diversity, ATL Media not only retains its role as the exclusive representative for Zee Entertainment Channels but also maintains its position as the sole representative for Cartoon Network’s channels and their extended digital assets in the MENA region.
Ashok Namboodri, Chief Business Officer for International Business at Zee Entertainment, said: “We are excited and enthused about this new chapter in our growth plans in the region and are confident that ATL Media’s expertise will significantly enhance the reach and impact of our diverse channels.”
This move underscores ATL Media’s dedication to providing compelling and varied advertising solutions to a wide-ranging audience.
Medhat Houalla, Executive Vice President – Ad Sales & Syndication of ATL Media, said: “This move seamlessly aligns with our mission to deliver diverse, high-quality creative solutions that resonate with our clients.
“Our team is enthusiastic about the opportunities this brings, and we are dedicated to ensuring an unparalleled advertising experience for our partners.”
This strategic realignment underscores ATL Media’s dedication to promoting a captivating and diverse content landscape, resonating with audiences of all ages and backgrounds throughout the MENA region.
