“Businesses must now craft strategies that cater to varying levels of AI comfort and usage across different demographic groups,” writes Laurent Ross, COO and Co-owner, Oxygen on the future of SEO in the world of AI.
Did you know that more than half of American adults use artificial intelligence daily? Just two years after the launch of ChatGPT, 55 per cent regularly use AI tools, with more than a quarter engaging multiple times daily for everything from answering questions to making purchasing decisions.
This seismic shift in consumer behaviour signals something bigger: the traditional search engine optimisation (SEO) pla
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