By Paulo Salomao, co-founder and business leader at TheOr London
Risk aversion is in the air. Pockets are dry and a need for stability is creeping in. Marketing decision-makers are talking themes of measurement, cost efficiency and consolidation, while employees are craving stability, clarity and longevity. Which means the tried and tested beats the new and brave.
As creative creatures in this industry, we need to be a little bit scared of this sensible chapter in our lives. Not only because the great creativity we are inspired by will dry up, but because our careers will dry up too.
The only currency we have in this industry is our experience that ideas can grow brands. This experience is
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