Branding is a widely defined marketing concept. Businesses across industries, including real estate, strive to build and maintain a business persona that resonates with their target customers and can generate a strong, positive public perception. Good branding provides an organization with a strong, competitive edge and boosts a business’ capability to take the market lead.
Originally, it was associated solely with aesthetic components such as logo, business name, design, tagline, brand colours, packaging and other visual elements. Even Cambridge Dictionary used to define it as “the act of giving a company a particular design or symbol in order to advertise its products and services
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