The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla.
The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has been released every month since, with YouTube viewership measured in the millions.
However, Hamdalla said the latest episode was leaked on Facebook and YouTube and frantic efforts were made to remove it.
“We had just released the third part and about 10 days later Gamal Marwan [CEO at Melody Entertainment] calls me furiously and tells m
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