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CreativeFeaturedOpinion

The best of Campaign’s Spin from 2023

For our end-of-year review, here are some of our favourite Spins and some new ones to hopefully make you smile

1 Microwave guard

Marketers seem to be able to sell us any kitchen gadget imaginable.
So how about this handy microwave guard to stop all those annoying sprays and explosions going everywhere?
Sounds like a good addition to the kitchen until you look closer at the image and see the plate of chicken sitting on a bed of lettuce.
Lettuce? Not sure how tasty lettuce is after 30 seconds of microwaves on it, but our guess is not good.
2 We care about every single details

The promise on this cleaning service’s van made us chuckle. And thank our stars it wasn’t us who
wrote the copy. If only you cared more about your copywriting.
3 McDonald’s
For all you foodies out there, here is a m


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