1 Microwave guard
Marketers seem to be able to sell us any kitchen gadget imaginable.
So how about this handy microwave guard to stop all those annoying sprays and explosions going everywhere?
Sounds like a good addition to the kitchen until you look closer at the image and see the plate of chicken sitting on a bed of lettuce.
Lettuce? Not sure how tasty lettuce is after 30 seconds of microwaves on it, but our guess is not good.
2 We care about every single details
The promise on this cleaning service’s van made us chuckle. And thank our stars it wasn’t us who
wrote the copy. If only you cared more about your copywriting.
3 McDonald’s
For all you foodies out there, here is a marketing idea that may leave a bad taste in the mouth. Fast food chain McDonalds should have perhaps thought twice before placing an ad for its new McCrispy sandwich next to a road sign directing people to a nearby crematorium. Overcooked?
4 Jimmy John’s
Another fast food example for you. As media ‘professionals’ we are all for word games and widening one’s vocabulary. So we applaud Jimmy John’s for its word search.
However, we do have slight issue with how you can have a ‘smooth brain day’. We have heard of brain fog
and brain freeze, but ‘smooth brain’ may be taking things a little too far.
5 Starbucks
Many of us love a cup of joe from our local Starbucks (let’s face it, they are hard to avoid), but maybe not everyone does. This Starbucks van driver leaving their door open was maybe revealing what they really think about its coffee.
Starbucks sucks. We couldn’t possibly comment but Starbucks’ executives must be left foaming at the mouth.
6 International Women’s Day
International Women’s Day earlier this year was a stark reminder of how much needs to be done for gender equality. The UN said this could be 300 years away which is a chilling figure. However, while we wait, how about free champagne to drown your sorrows?
One enterprising hotel was offering free unlimited bubbly for the ladies to celebrate International Women’s Day, because they probably have so much time on their hands right?
7 Deliveroo
Speaking of hands, how about getting your nails done as well to celebrate International Women’s Day, given that women probably spend so much time worrying about their appearance and specifically their cuticles?
Deliveroo generously gave 50 per cent of the proceeds to a foundation in support of women’s health. Looking at the icons you can put on your nails (French fries, pizza and doughnuts) we are not sure these are promoting healthy living.
8 ICE
We have to admit that we often slip into grammar snobbery at Campaign Middle East, frequently correcting poor English in the written word across all formats (even Whatsapp messages).
But surely anybody would be left perturbed at how you can misspell a three-letter word like ice. Perhaps the copywriter had brain freeze!
9 Six pack
And if it’s not grammar, it’s basic maths errors that make our blood boil. Like this ad for a six-pack deal.
Nice pun but perhaps you should count the number of bottles first before patting yourselves on the back at your clever marketing. No one will be raising a glass at that one sadly.
10 Road sign
And finally, if you can make sense of this road sign please let us know. It definitely involves three people but then things get a bit hazy. Whatever they are doing, please don’t try this at home.
