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The battle between old and new school of advertising

Bold Group's Sarmad Hyder looks at the effectiveness of two schools of advertising

The world of advertising has changed dramatically in recent years, with the rise of digital and social media platforms leading to the emergence of new advertising techniques and strategies. However, despite the proliferation of new technologies and channels, there are many valuable lessons to be learned from ‘old-school’ advertising techniques and strategies.

One of the key differences between old-school and new-school advertising is the focus on building relationships with customers. In the past, advertising was primarily focused on promoting products and services, with little emphasis on truly understanding the needs and preferences of customers. Today, however, successful advertis


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