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The Artist vs The Brand

Jason Stoneking is an American writer living in Paris
When I was in Cairo for a three-month artist residency earlier this year, I had the good fortune of seeing one of my project ideas catch on. It attracted the support of almost 10,000 followers in a few short weeks. The project was the Cairo Dish-Painting Initiative, and the idea was simple. I wanted to encourage the people of Cairo to go up on their rooftops and express themselves creatively by painting the dusty brown satellite dishes that famously speckle the skyline. I liked the idea of seeing some colour splashed across the monochrome. It was also a non-explicit, non-political way to celebrate diversity during a difficult time for peo


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