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The Annual 2022: Top 10 digital and social campaigns

Here’s our list of the top 10 digital and social campaigns for the year 2022:

1 Children of Female Prisoners Association
Break Chains with Blockchain
Agency: Horizon FCB
Inspired by women known as the“Al Gharemaat” or “The Fined”, who are imprisoned for not being able to repay loans of small amounts, Horizon FCB created NFTs in collaboration with artists from around the world. Each is designed to tell a woman’s story, the story of why she was sentenced. Each NFT is priced at the amount it will cost to free them from their sentence and give them a second chance at life.

2 Adidas 
I’m Possible 
Agency: Havas Middle East 
The user-generated content campaign offered wom


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