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DigitalFeaturedOpinion

The advent of the AI client

It’s hard to envision a world in which AI comes not only from the agencies but also from the clients, says Imagination's Sarah Yates

Credits: Shutterstock

Imagine a world in which client feedback is always precise and perfect. No nuance is needed.

No ‘reading between the lines’. No new people suddenly walking into a meeting you were not prepared for.

Never blurred opinions, always based on fact and reality. A client who never gets annoyed, responds immediately, answers every question, and has every piece of information you can need.

Sounds great, doesn’t it?

Now, imagine the same client being completely inflexible. Unwilling to hear new feedback, unable to adapt to changes, and incapable of manoeuvring around challenges.

With


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