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Anup Oommen
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Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director

Anup Oommen
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Thamma Al‑Masar’s work spans strategy, brand, insight and experience design, supporting areas including giga-projects and destinations, government ministries and authorities, corporate transformation, culture and creativity, luxury hospitality and sport and entertainment.

Ross McAuley Managing Director, Thamma Al-Masar, powered by Yonder ConsultingRoss McAuley, Managing Director, Thamma Al-Masar, powered by Yonder Consulting

Thamma Al‑Masar has launched as a Saudi-registered strategy and business consultancy with a long-term commitment to fostering a genuinely Saudi business and nurturing local talent.

The new consultancy is built to support organisations across Saudi Arabia and the GCC as they navigate one of the most ambitious and exciting economic and cultural transformations in the world.

Thamma Al‑Masar’s work spans strategy, brand, insight and experience design, supporting both public and private sector organisations across areas including giga-projects and destinations, government ministries and authorities, corporate transformation, culture and creativity, luxury hospitality and sport and entert


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Tags:Brandbrandsbusiness consultancycitizen experiencescorporate transformationcreativityCulturecustomer expereincesentertainmentexperience designInsightLuxury HospitalityMichael SimmondsRoss McAuleySaudi ArabiaSportsStrategyThamma Al-Masar
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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