Ten ideas to enhance your small business online marketing strategy, by GoDaddy’s Selina Bieber

Selina Bieber, general manager, GoDaddy MENA gives ten tips to enhance your online marketing strategy.

If you’re a small business owner and in the process of launching a new business or already have one, having a solid marketing strategy for your brand is a must.

Below we have curated a list of practical tips to help you build and optimize your marketing strategy to meet your customers’ needs.
1. Know your audience
A key mistake is thinking that “anyone” is a potential customer. Knowing your customer will help you avoid blowing up your budget on uninterested individuals.

So, instead of trying to appeal to a wide market, think of targeting your “niches”. A niche means a specialized segment of the market for a particular kind of product or service, and this is where you’ll have the most leverage as a small business.
2. Focus on what makes you different
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