Teads, the global media platform, revealed the results of Kraft Heinz Qatar’s World Cup campaign, the first Attention measurement campaign in Middle East & Africa, which leveraged creatives developed by Teads Studio to maximise the impact of ads during this key period.
Running throughout December 2022 in the United Arab Emirates, the campaign’s main objective was to generate awareness for Heinz’s World Cup campaign. The campaign leveraged 14 different formats – 9 video and 5 display formats – developed ad hoc by Teads Studio, the team dedicated to optimising brand creative assets for Teads’ proprietary formats.
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