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Anup Oommen
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TBWA\RAAD reveals senior promotions across key departments

Anup Oommen
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"By elevating our people from within, we’re giving them the runway to keep defying expectations,” TBWA\RAAD Group CEO Reda Raad said.

From left, Noor Akar, Group Creative Director; Rony Skaf, Head of Digital and Innovation; •Rita Nasr, Group Creative Director; and Astha Sirpaul, Head of Strategy at TBWA\RAAD promotionsFrom left, Noor Akar, Group Creative Director; Rony Skaf, Head of Digital and Innovation; •Rita Nasr, Group Creative Director; and Astha Sirpaul, Head of Strategy at TBWARAAD

TBWA\RAAD has revealed a host of promotions within the regional agency with new faces in roles including Head of Strategy, Head of Digital and Innovation, and Group Creative Director.

Astha Sirpaul has been promoted to the role of Head of Strategy. A champion of culture-driven thinking, Sirpaul will now steer end-to-end strategic planning across the agency’s portfolio, embedding TBWA’s Disruption methodology to unlock long-term brand growth.

Rony Skaf will take over as the Head of Digital and Innovation. With more than a decade of expertise in performance marketing, emerging technologies and building digital experiences, Skaf blends creativity with innovation to craft measurable, future-r


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Tags:Astha SirpaulGroup Creative DirectorHead of Digital and InnovationHead of strategyNoor AkarReda RaadRita NasrRony SkafTBWA\Raad
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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