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TBWA/Raad’s chief innovation officer examines the role voice will play in the future of e-commerce

By Jennifer Fischer, chief innovation officer, TBWA/Raad

Since Star Trek and 2001: A Space Odyssey, voice interface has been one of humanity’s most popular fantasies about the future – along with flying cars and teleportation.
We will have to see about teleportation, and flying cars are in the infant stages of prototyping; but today, voice is the fastest growing market in technology.
From smart watches to smart speakers, voice is positioned to become the leading interface between humans and tech. In 2017, Apple CEO Tim Cook described how his whole home experience – from the fireplace to the coffee machine – is automated and responds to voice commands given to Siri.
Voice, however, is and will remain an inherently low-bandwidth channel t


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