From top right, clockwise, Troy Ruhanen, CEO, Omnicom Advertising Group (OAG); Erin Riley, Global CEO, TBWA; Deepthi Prakash, COO of OAG; Erwan Guillou, Global CFO, TBWA; Denis Streiff, CFO of OAG.
Omnicom Group has unveiled its new global division Omnicom Advertising Group (OAG), which aligns its creative agencies globally under one leadership team, following which TBWA has revealed changes to its global leadership.
In the Middle East region, the newly structured OAG will oversee creative networks including Impact BBDO, TBWA, and DDB Dubai.
The global OAG leadership will see Troy Ruhanen, formerly Global CEO of
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