valU’s launches its new campaign ‘The endless shopping loop’ featuring renowned Egyptian celebrity Ruby across OOH, TV, and digital channels. The campaign became viral with more than 10.6 million views in the first 10 days in the digital channels. The agency involved is Tarek Nour Advertising, Egypt’s oldest private advertising agency.
May El Gammal, MD, group head of marketing and communications at EFG HERMES commented: This valU campaign comes at a time when the brand has proved itself as a strong consumer fintech solution through its diverse product portfolio with high bandwidth of offerings and services that allow the consumers to achieve the
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