1001, an Iraq-based streaming platform, has announced the appointment of Talent Plus as its media representative partner.
The partnership will provide the UAE-based influencer marketing agency exclusive rights to represent all the platform’s media campaigns across Iraq and the MENA region.
The streaming app is touted to be a hyper-localised platform catering to the Iraq consumers. The app that was first launched in 2023 has 3 million unique users and hosts a library of entertainment and sports content through partnerships with OSN+, StarzPlay, Rotana, Sharqiya TV, TOD (BEIN Media Group) and LaLiga.
According to Talent Plus, partnerships with major players like 1001 will demonstrate the “power of collaboration” and contribute to creating a healthy ecosystem in the media industry.
“We are thrilled to partner with Talent Plus to enhance our marketing efforts,” said Mohsen Khairaldin Garcia, CEO of 1001. “Their expertise in the media world and their understanding of the MENA region will play a pivotal role in further cementing 1001’s presence as a leading content platform, both in Iraq and beyond.”
“Our partnership with 1001 marks a significant milestone in our mission to innovate and drive positive change in the media industry. Together, we’re fostering collaboration that will not only benefit both companies but will also create a stronger, more sustainable and brighter eco-system.” said Talent Plus CEO Michel Chahda.
Early this year, Talent Plus also recieved an investment from three Talent three companies – ADM Holdings, J & F Holdings and Gushcloud – in an aim to support the talent and creator economy industry in the UAE, the MENA region, and South Asia.
Through the investment, talent agency aims to scout and sign for talents, celebrities, and creators in the Middle East and North Africa (MENA) Region and South Asia, and bring them opportunities to the other parts of Asia and Hollywood, and vice versa.
